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Ethnic Minorities, Financial Services, and the Web |
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As ethnic minority populations get larger and more affluent, they are becoming key markets for U.S. financial services providers. While some providers already have ethnic marketing strategies, few of these include the Web, which will soon become a competitive requirement.
With the spending power of Hispanic-Americans and Asian-Americans expected to total over US$1.3 trillion by 2007, many financial services providers are preparing for a polyglot future. In a new report, Ethnic Minorities, Financial Services, and the Web, Celent Communications urges firms to consider the trends of increasing affluence and Internet usage among these groups, as well as their preferences for primary language communication. Celent recommends that providers make the Web a part of their strategies to reach and serve these markets.
The 45-page report provides a wealth of population, economic, and behavioral data on Hispanic- and Asian-Americans, with specific focus on Chinese-Americans, the largest sub-group of Asian-Americans. The report includes 43 charts of detailed market data and projections, as well as the results of a survey of 43 leading banks, brokerages, and insurance companies on their current in-language offerings.
http://www.celent.net/PressReleases/20030128/MinorityEmail.htm |
