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Transit and Retail Payment: Opportunities for Collaboration and Convergence |
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Public Transportation Presents an Expanded Market Opportunity for Contactless Payment Systems
Ridership on public transportation in the United States is expanding, with significant investment underway to modernize and automate current fare collection systems. To further stimulate ridership, the federal government is providing incentives for employers to subsidize the use of public transportation by employees. This situation represents a unique opportunity to grow customer bases and revenue streams, not only for transit operators, but also for retailers and financial institutions.
http://www.smartcardalliance.org/alliance_activities/transit_retail_payment_white_paper.cfm |
