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Cross-Border Cards Opportunities in Europe |
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The credit card provides the perfect vehicle to spearhead cross-border expansion for financial services providers, and
the past several years have witnessed many cross-border expansion efforts. Like all strategies, some have been very
successful, and others have not fared as well, forcing issuers to abandon some markets. Problems at home also caused
some issuers to divest their portfolios in other countries, such as Providian and Bank One in the UK.
http://www.lafferty.com/sales/5019.pdf |
