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Global Cards Superplayers The Top Ten in Europe |
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The relentless drive towards greater market consolidation and globalisation has created a European cards superleague,
whose players are avowed leaders in their home markets and often well-established brands in foreign markets.
Global Cards Superplayers explores the strategies of Europe’s Top Ten, comprehensively surveying their presence and
assessing their future potential in Europe’s credit cards and consumer finance markets.
The composition of Europe’s Top Ten reflects the evolving battle between outbound US players (Amex, Capital One,
Citibank, GE Consumer Finance and MBNA) and home-grown Europeans (Barclays, BNP Paribas, HBOS, HSBC and
Royal Bank of Scotland).
http://www.lafferty.com/sales/5049.pdf |
