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| Portals Will Introduce Comparison-Shopping To The Masses |
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| Comparison-shoppers are an elite set of consumers with great buying potential. However, lack of overall consumer awareness means that consolidation awaits this crowded industry. Portals will introduce comparison-shopping to a wider audience and win, while pure plays specialize their services. http://www.forrester.com/ER/Research/Brief/Excerpt/0,1317,33621,FF.html |
