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Is Your Brand Phishing Bait? |
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Phishing, a type of fraud perpetrated through legitimate-looking email sent by identity thieves, is a fast-growing threat to brand and business. Its rise today parallels that of spam a few years ago, except that phishing is more harmful to the recipient and to the business whose brand is being hijacked. Like spam, phishing attacks are difficult to eliminate or thwart completely. The major targets are customers of financial services firms, retail companies with a significant online presence, and Internet service providers (ISPs). However, other sectors have also been targeted, and we advise that all enterprises are potential targets.
http://www.forrester.com/Research/Document/Excerpt/0,7211,34447,00.html |
