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| Italian eCommerce Forecast: 2006 To 2011 |
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| Relatively few online Italians buy online. Even though their numbers will grow from 7 million online buyers this year to 22 million in 2011, Italian eCommerce will only reach €14 billion, just 6% of total European online sales. The root problem: distrust in online payment and security. http://www.forrester.com/Research/Document/Excerpt/0,7211,39980,00.html |
