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Secure the Trust of Your Brand |
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Consumers are demanding better identity and financial protection from organizations they interact with today. According to a recent survey of 2,200 consumers by the Chief Marketing Officer (CMO) Council and the Business Performance Management (BPM) Forum titled "Secure the Trust of Your Brand,†consumer security concerns are rising and of those surveyed 40 percent actually stopped a transaction online, on the phone, or in a store due to a security concern. Further, more than one-third indicated that they would strongly consider taking their business elsewhere if their personal information was compromised, and a quarter said they would definitely take their business elsewhere.
http://www.cmocouncil.org |
