Germany's most active shopping week occurred two weeks before Christmas (11-17 December -- Week 7 of the holiday shopping season), when visits to secure Web pages (where purchases can be completed) were up 78 percent versus the pre-holiday shopping period from 28 August -- 29 October. The most active shopping week in both the U.K. and France was three weeks before Christmas (4-10 December -- Week 6 of the holiday shopping season), with visits to secure Web pages up 69 percent in the U.K. and 90 percent in France versus the pre-holiday shopping period.
TABLE 1
European Holiday Cyber Shopping Index(i)
Visits to Secure Sections of Online Retailing Sites
U.K., France and Germany
Source: comScore World Metrix
U.K. France Germany
Holiday Season Shopping Periods
Pre-Holiday Base Period Index 100 100 100
Week 1 (10/30-11/5) 137 153 157
Week 2 (11/6-11/12) 146 162 153
Week 3 (11/13-11/19) 151 165 156
Week 4 (11/20-11/26) 165 179 163
Week 5 (11/27-12/3) 169 179 172
Week 6 (12/4-12/10) 169 190 176
Week 7 (12/11-12/17) 164 188 178
Week 8 (12/18-12/24) 118 164 150
Week 9 (12/25-12/31) 98 148 114
(i) Defined as the change in number of visits to secure sections of
retail sites compared to the pre-holiday base period, which is the
average of weekly visits to secure sections of online retail sites
from 28 August -- 29 October. An index of 165 should be read as, "65
percent more visits to secure sections of retail sites took place,
compared to the average (100) during the pre-holiday period."
French Holiday Review
Throughout the entire holiday period Groupe PPR, CDiscount.com, and Amazon Sites captured nearly half of all cyber shopping activity in France. Specifically, Groupe PPR captured 27 percent of cyber shopping visits in France while CDiscount.com captured 13 percent and Amazon Sites captured 8 percent. CDiscount.com, in particular, saw a remarkable increase in market share versus the pre-holiday shopping period-more than doubling its pre-holiday market share of 8 percent to 18 percent at its peak during Week 8 of the holiday shopping season and increasing 124 percent overall versus the September-October baseline period.
TABLE 2
Top French Retail Sites by Share of Cyber Shopping Visits from French
Users(i)
Holiday Period 2006: 30 October -- 31 December
Total France -- Home and Work Locations, Visitors Age 15+(ii)
Source: comScore World Metrix
French Avg. Share of French Cyber Shopping
Cyber Shopping Visits Index during holiday
30 October -- 31 December period versus
pre-holiday base of 100
Groupe PPR 27% 153
CDISCOUNT.COM 13% 224
Amazon Sites 8% 162
Apple Computer, Inc. 7% 116
3 Suisses 6% 146
ALAPAGE.COM 4% 185
QUELLE.FR 3% 115
Yves Rocher 2% 144
Hewlett Packard 2% 130
VirginMega.FR 1% 134
(i) Percentage of total shopping visits to secure sections of retail
sites
(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs
(iii) Not including eBay
U.K. Holiday Review
Cyber shopping visits in the U.K. were led by Argos, which captured the highest share in the category (12 percent). Amazon Sites followed with 10 percent of all cyber-shopping visits during the holiday period, and Tesco Stores captured 6 percent. Play.com emerged as a holiday-season leader by virtue of the significant market-share increase it earned (7 percent) during Week 7 of the holiday shopping season versus its pre-holiday market share average of 4 percent, increasing 112 percent overall versus the pre-holiday period.
TABLE 3
Top U.K. Retail Sites by Share of Cyber Shopping Visits from U.K.Users(i)
Holiday Period 2006: 30 October -- 31 December
Total U.K. -- Home and Work Locations, Visitors Age 15+(ii)
Source: comScore World Metrix
U.K. Avg. Share of U.K. Cyber Shopping
Cyber Shopping Visits Index during holiday
30 October -- 31 December period versus
pre-holiday base of 100
Argos 12% 205
Amazon Sites 10% 167
Tesco Stores 6% 138
Littlewoods Shop Direct Group 6% 119
Apple Computer, Inc. 5% 114
Play.com Sites 5% 212
NEXT Group 4% 123
Ticketmaster 3% 117
The Carphone Warehouse Group 2% 117
Groupe PPR 2% 162
(i) Percentage of total shopping visit to secure sections of retail
sites
(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs
(iii) Not including eBay
Germany Holiday Review
The German cyber-shopping category was led by Amazon Sites, which accounted for 16 percent of total German cyber shopping visits, followed by Otto Gruppe, which accounted for 10 percent, and O2Online.de, which captured 6 percent. Notably, Neckermann.de more than doubled its pre-holiday shopping share of 3 percent by garnering 8 percent of all cyber shopping visits during Week 6 and increasing 110 percent overall versus the pre-holiday period.
TABLE 4
Top German Retail Sites by Share of Cyber Shopping Visits from German
Users(i)
Holiday Period 2006: 30 October -- 31 December
Total Germany -- Home and Work Locations, Visitors Age 15+(ii)
Source: comScore World Metrix
German Avg. Share of German Cyber Shopping
Cyber Shopping Visits Index during holiday
30 October -- 31 December period versus
pre-holiday base of 100
Amazon Sites 16% 147
Otto Gruppe 10% 131
O2ONLINE.DE 6% 126
QUELLE.DE 6% 128
Apple Computer, Inc. 5% 100
NECKERMANN.DE 5% 210
T-MOBILE.DE 3% 141
Medion Shop 2% 155
Tchibo 2% 153
WELTBILD.DE 2% 188
(i) Percentage of total shopping visits to secure sections of retail
sites
(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs
(iii) Not including eBay
