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comScore Accurately Predicts Q4 2006 Retail E-Commerce Sales |
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comScore Networks, a leader in measuring the digital age, today reported that its U.S. e-commerce sales estimates for the fourth quarter of 2006 were once again closely aligned with the U.S. Department of Commerce estimates.
comScore data show that online non-travel ("retail") spending, excluding event tickets but including auction commissions, increased to $33.1 billion during Q4 2006 versus the Department of Commerce's estimate of $33.9 billion. comScore's fourth quarter e-commerce sales data were published during the first week of January 2007, a full six weeks before the Department of Commerce's February 16, 2007 release of its own estimates. |
