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Research reveals affluent investors prefer Dow Jones News |
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Dow Jones & Company has released the results of its Affluent Investor Study conducted by Beta Research. The study revealed that affluent investors trust, value and make investment decisions more frequently and more confidently with Dow Jones News and news products than with any other source.
Among other highlights, the study showed that The Wall Street Journal and Dow Jones Newswires ranked first and second, respectively, in terms of familiarity among financial news sources and as the sources that affluent investors rely on when making investment decisions. Additionally, the study found the Dow Jones family of products, including The Wall Street Journal, Dow Jones Newswires, Barron’s, SmartMoney and MarketWatch, was ranked as most credible and the preferred financial news source by more than 50% of the survey respondents. It also found that 85% of investors believe that their financial advisors are using Dow Jones media when they are advising clients about investment decisions. The Affluent Investor Study surveyed U.S. households with more than $500,000 in investable assets, excluding 401K plans. The study was conducted during the fourth quarter of 2006 For more information about Dow Jones and its products, visit www.dowjones.com. |
