Bertelsmann Book Club is the largest membership-based retailer of books and other media in China, distinguishing itself by premium merchandise, multi- channel marketing and quality service. Bertelsmann sells through three main channels: mail order catalog, website ( http://www.bol.com.cn ) and its nationwide outlets.

Previously Bertelsmann's legacy system supported various payment options including postal wires, stored value (gift) cards and co- branded credit cards (with China Merchant Bank only). The new partnership with YeePay aims to provide more diversified payment options to enhance user experience and increase sales. YeePay's new service enables Bertelsmann's customers to pay directly online using any bank cards or credit cards, making payments much more convenient and secure.

User experience was Bertelsmann's main criterion when choosing a payment platform, YeePay was selected for its good usability, high security standards, broad coverage of banks and wide adoption by ecommerce websites and online retailers.