Intelligent Results, a leader in customer analytics and decision management solutions, and a subsidiary of First Data has launched PREDIGY5.0.

The PREDIGY 5.0 release includes innovations based on customer and partner needs, delivering three areas of expanded functionality:

• -- An industry-leading platform for partners to deliver hosted analytics and decisioning
• -- Expanded support for improved marketing performance
• -- Significant reduction in time to build predictive models and implement data-driven decisions

Intelligent Results' analytic applications were initially adopted by financial institutions for collections and recovery, and have since evolved to support the entire customer lifecycle. PREDIGY is currently serving financial services, utilities, telecom, and specialty retail customers. The force behind increased acceptance is the growing recognition of the need to apply data-driven decisions to all aspects of business -- from acquisition, through risk management and fraud, to execution of more cost-effective marketing, cross-sell, loyalty, and retention programs.

Intelligent Results' innovation is accelerated by the company's close working relationships with partners and enterprise customers. According to Jason Garrett, Director of Sales and Marketing at Georgia-based SouthStar Energy Services, "After careful review of several vendors, we chose Intelligent Results to assist us in developing more effective segmentation models to maintain our market leadership position in Georgia and grow our customer base there." SouthStar is a preeminent retail natural gas marketing company operating in seven states; in Georgia, SouthStar does business as Georgia Natural Gas, the state's leading natural gas provider.

Intelligent Results' partners develop their own applications built on the PREDIGY platform, enabling them to deliver strategic analytics capability to their customers. According to Robert R. Craig, executive vice president and general manager of Online Resources' eCommerce services unit, "Integrating predictive analytics and decision management software with our award-winning Web-based collections solution enables us to help our clients further customize their Internet channel and maximize their debt collection and recovery efforts." Online Resources powers web-based financial services for 2,700 financial institutions, billers and credit service providers with a suite of account presentation, payment and marketing services.

Enhanced features in the PREDIGY platform include:

• -- Automated market segmentation and targeted offer management
• -- Improved trend and segment analysis to better understand patterns in customer data
• -- Unified analytics work flow -- modeling, segmentation, clustering and strategy design all in one unified environment
• -- More sophisticated and precise data mining
• -- Multi-tenant and hosting capability for partners to deliver analytics in a "software as a service" model

With the expanded strategy capabilities in PREDIGY, business users are able to understand costs, benefits and profitability prior to implementing decisions. They can set triggers and alerts to help them react dynamically to changes in customer, market and business conditions.

First Data Corp. intends to continue to expand upon a series of analytical solutions built on the Intelligent Results software platform. The first of these applications will become available in June 2007. "In tandem with Intelligent Results, we're able to deliver innovative analytic solutions to our customers, providing significant business improvement on a range of decisions from collections and recovery to marketing offer optimization," said Sara Bonn, Chief Product and Innovation Officer at First Data Financial Institution Services.