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Internet banking bigger than the iPod |
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Almost six in ten (58%) Australians rate Internet banking as one of the consumer technology advances that has made the biggest improvement to their lives in the last ten years - second only to the mobile phone (66%) and way ahead of music technology such as the iPod and MP3 players (35%).
The consumer views were elicited from over 1000 telephone interviews conducted for the Commonwealth Bank of Australia's second annual 'E-Money' survey. Levels of attachment to the online channel were strong among interviewees. Thirty-nine per cent of the sample preferred online banking to any other method, ahead of banking in a branch (27%), ATM banking (20%) and telephone banking (12%). Among regular users, 61% said that they would feel lost without it or that it would greatly impact their banking habits if the service ceased to exist. The poll also recorded a surge in uptake among older people, with nearly half a million Australians aged 50 and over (440,000) signing up to Internet banking since the inaugural 2006 E-Money survey - a 26% increase year on year. |
