Dear Colleague,

The penetration of online banking will rise steadily over the coming years, driven by increased household penetration of the Internet, access to broadband and price differentiating models which give customers lower prices and additional incentives...

'Online Banking Strategies:
Best Practice from Europe'
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This new report reveals how financial service providers have successfully employed the online channel to increase customer usage, drive new business generation and implement effective cost saving techniques.

It focuses on the progression of the online channel and analyzes trends in the number of customers banking online. It reveals investment expenditure by country and profiles successful financial providers’ strategies to exploit the Internet within a number of key areas such as retention, acquisition and marketing.

Use this report to:

• Gain access to in-depth analysis of how providers are successfully exploiting opportunities within online banking in key areas such as customer retention, acquisition and marketing.
   
• Understand and respond to the challenges the online banking sector is facing and learn about the changing role of the Internet as a distribution channel.
   
• Plan your future strategy with confidence using this report’s  case studies, market analysis, forecasts and comprehensive datasets, allowing you to reassess your strategy and benchmark against your key competitors.

Key features of the report:

• Case studies of lenders who have embraced the online banking revolution successfully, analyzing their strategy, strengths and revealing best practices.

• Analysis of the number of online banking customers within eight major European markets: 
  - Belgium 
  - France 
  - Germany
  - Italy
  - Spain
  - Netherlands
  - UK
  - Nordic regions

• Comprehensive datasets detailing key competitor's online banking statistics.
   
• The future of online banking, using forecasts of online banking penetration till 2010. 

This report is essential reading for all banks providing an Internet presence of some sort. It will also be of interest to all technology vendors providing or thinking of providing Internet banking solutions and to all other financial and non-financial services companies thinking of entering the Internet banking market.

Luis Rolim
Financial Services
Datamonitor
Tel: +44 20 7675 7538
Fax: +44 20 7675 7533

P.S. Don't forget to order your report by June 22nd 2007 to get a related second report free!

Subscribers:
If you already have access to this report, log into your account by clicking here