Traditional Payment systems continue to dominate B2C e-commerce. A host of innovative payment systems are pushing into the market. However, these systems often have a limited focus on niche segments. The only ones with mass-market promise are those innovative systems that take into account the particular features of B2C e-commerce, enjoy support of established e-shops or service providers in payment transactions and can convey the unique added value that they offer.

• Established payment systems play a dominant role also in B2C e-commerce.
• Innovative payment systems can only be a success here if they pay attention to the particular features of e-commerce, convey the worth of their value-adding unique selling proposition and enjoy the support of established e-shops or financial service providers.
• Apart from rare cases the conventional payment systems leave little room for the innovative systems. This holds all the more since the conventional payment systems are responding to the new demands of B2C e-commerce.
  
  
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