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Do Canadians really know how much a mortgage will cost them? With the summer home buying season now in full swing, TransUnion recently commissioned GfK Roper Public Affairs & Media to survey consumer perceptions and attitudes about mortgages. The findings indicate that 45 per cent of Canadians underestimate the lifetime cost of a mortgage.
Only one-fifth of respondents correctly answered that due to interest payments, the average Canadian homeowner will ultimately pay in the range of 151 to 200 per cent of the original loan amount over the course of a 25-year mortgage. Perceptions Similar across Demographics, with Education Proving the Exception Surprisingly, home ownership makes no difference for mortgage loan knowledge. Only one in five home owners (20 per cent) gave the correct answer for true mortgage costs, identical to the 20 per cent among those who rent or live at the home of their parents. Similarly, 19 per cent of men and 20 per cent of women correctly identified the 151-200 per cent figure. However, education level does seem to make a significant difference. Among those who completed no more than grade school, just 5 per cent chose the correct response, rising to 15 per cent among those who completed high school and to 25 per cent among those with at least some college education. Still, even among the most educated Canadians, just one in four gave the correct response. MethodologyGfK Roper Public Affairs & Media conducted these studies using Random Digit Dialing (RDD) methodology. From June 20-27, 2007, a total of 1,000 interviews were conducted among Canadian adults. Age, gender, income and geographic information were collected. The margin of error for the complete sample is +/- 3 percentage points. The margin of error for subgroups may be higher. |
