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Strategy Analytics: Mobile Commerce Inferior to Fixed Internet Experience |
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The Strategy Analytics Wireless Media Lab has recently released its latest end user research report, "M-Commerce: Search Efficiency and Results Customization Critical," which evaluates the mobile experience of leading e-commerce sites eBay, lastminute.com and Odeon Cinema.
This report finds that users rated the experience of mobile commerce substantially inferior to the fixed internet experience, with extremely low satisfaction ratings, depending on the site being tested. At the very least, users expect to be able to purchase content (lastminute.com and Odeon Cinema) and bid for items (eBay) using the mobile portal. This report also found that Amazon--followed by iTunes--are the most sought after e-commerce sites on mobile phones. |
