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Western Union selects Publicis Hong Kong to launch global brand campaign in late 2008 |
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The Western Union Company has selected global advertising agency Publicis Hong Kong, part of Publicis Groupe, to launch a brand campaign later this year.
According to the agreement between the two companies, Publicis Hong Kong will align and optimise the global brand for Western Union, a newly independent Fortune 500 company, in each of the 200 countries and territories in which Western Union operates. The announcement to broaden the 150-year-old Western Union brand follows nearly eight months of research and development. Western Union tested brand concepts in numerous countries with multiple ethnic groups, targeting both current and potential customers. Publicis Hong Kong has handled Western Union’s advertising and marketing communications since 2003 in 10 markets across the Asia Pacific region. |
