A study indicates that in Latin America, e-commerce, including travel and tourism, has shown an upward curve in the recent years, registering nearly USD 5 billion in 2005, climbing to USD 7.78 billion in 2006 and USD 11 billion in 2007. According to forecasts, the figure is to surpass USD 16 billion in 2008 and jump to USD 30 billion in 2010.

In 2007 and 2006 Brazil was the leader in the Latin American e-commerce market, with sales of USD 4.899 billion and USD 3.541 billion respectively and a 38 percent change. Mexico came second, with sales climbing by 59 percent from USD 868 million in 2006 to USD 1.377 billion in 2007. Venezuela reported a 68 percent growth in e-commerce sales, from USD 490 million in 2006 to USD 821 million in 2007.21.4 percent of Latin American consumers have purchased items from the books, music and movies category, 16.9 percent mentioned tourism and travel category, while 13.9 percent bought electronics products on the internet. 12.3 percent have turned to software, 9.1 percent have selected appliances, 6.7 percent flowers and gifts, while 4.3 percent have opted for food.  Games and furniture are among the e-commerce categories with the lowest percentage of consumers in terms of online shopping, 3.1 percent and 1.8 percent respectively.

The study titled "B2C Electronic Commerce in Latin America and the Caribbean: Beating All Odds" was conducted by Visa.