US-based transaction services and credit services provider Alliance Data Systems has joined forces with US retail chain AnnTaylor Stores for the roll-out of a co-brand MasterCard credit card programme. The deal also entails the delivery of private label credit card services.

Alliance Data is to provide account acquisition and activation, receivables funding, card authorisation, card issuance, statement generation, direct mail and email marketing services, remittance processing as well as customer service functions.  Alliance Data is to provide four card-plastic designs for Ann Taylor, including private label and co-brand cards for two of the company's divisions: Ann Taylor and Ann Taylor LOFT.

Alliance Data manages over 107 million consumer relationships for companies across North America.